Peter alexander biography pyjama squidward shirt
Peter Alexander (fashion designer)
Australian fashion designer (born )
Peter Alexander | |
|---|---|
| Born | (age&#;59&#;60) South Africa |
| Nationality | Australian |
| Occupation | Fashion designer |
| Years&#;active | s–present |
| Employer | Just Group |
| Known&#;for | Pyjamas, loungewear, giftware |
| Title | Creative director |
Peter Alexander (born ) is an Australian fashion designer known for pyjamas, loungewear and giftware.
Life and career
Peter Alexander was born in in South Africa and then moved to Melbourne, Australia shortly afterwards.[1][2] He has two older sisters. Alexander attended boarding school at Geelong Grammar School for two years before returning home to Kew where he changed schools four times.[3]
He worked from his mother's dining room table during the early days of the Peter Alexander brand.[4] He initially sold directly to department stores.
When a store cancelled an order for 2, pairs of pyjamas in , he took out a mail order advertisement in Cleo magazine.
Peter alexander biography pyjama squidward Peter Alexander (born ) is an Australian fashion designer known for pyjamas, loungewear and giftware.Alexander received 6, orders from that one advertisement alone.[5]
In , Peter Alexander joined Australian retailer Just Group, effectively selling his business although remaining creative director within the structure of the Just Group.[6] After the sale, the brand Peter's PJs increased in popularity and the first stand-alone store was opened in Melbourne Central Melbourne Central Shopping Centre, shortly followed by Chadstone.
The Just Group has since expanded its stores into every state of Australia.
Alexander also speaks at conferences around Australia and internationally on the topics of entrepreneurship and marketing.[7] He is also a sessional lecturer in fashion marketing at RMIT.[8]
Alexander lives in Melbourne.
He identifies as gay.[10] He is Jewish.[11]